Public Relations Campaign Toolkit

Description

Positioning — Orchestrate multi-channel PR with measurable outcomes.
Best for — PR managers, communications leads, founders, agencies.
What’s inside — Campaign OS (message grid, channel mix, risk matrix), assets (press releases, pitches, bios, FAQ, media kit), calendars (editorial & embargo),
trackers (outreach CRM sheet, coverage log, sentiment scoring), measurement (share-of-voice, backlink quality, reach vs. resonance), playbooks (launch day, crisis response).
Outcomes — Consistent, on-message coverage; clear measurement beyond vanity metrics; crisis preparedness.
Execution — 1) Lock strategy & quotes 2) Build target list & personalize 3) Stage assets & set embargos 4) Operate launch command center 5) Post-campaign readout.
Tech/Compatibility — Sheets/Excel trackers; Notion docs; CSV for media CRM import.
Differentiator — Treats PR as a system—from strategy to measurement—with crisis readiness built in.